
When I used a D-I-Y permanent hair color for my hair just in time have my hair rebonded, I didn’t expect that one of my friends would say that I should have my hair dyed again since it lacked lustre. I just needed to dye my hair to cover my grays, and it was just saddening that someone found my hair color too dull! So when I was presented the chance to try out L’Oreal Professionel’s new hair color, INOA, I was more than game to see if it would give my hair some lustre magic.
What is INOA?
INOA means Innovation, NO Ammonia.
INOA is the new professional permanent hair color to darken, lighten, or cover white hair. It is a true technological revolution that transforms the coloring experience with NO ODOR, NO AMMONIA.
INOA is the hair color that provides OPTIMAL RESPECT FOR THE HAIR FIBER and OPTIMAL SCALP COMFORT and is ODORLESS.
At the heart of INOA is the ODS: Oil Delivery System. Unlike classic oxidative hair color, this is a breakthrough technology based on an oil-rich system that boosts the action of the hair color system.
What are INOA’s Benefits?
UNPRECEDENTED COMFORT
Indulge in an unprecedented hair color experience for the senses
o No more odor. No ammonia.
o Optimal scalp comfort
o Rapid self-emulsifying mixing
o Incredible velvety texture; A REAL HAIR CREAMOPTIMAL* RESPECT FOR THE HAIR FIBER
o A better-preserved hair fiber, application after application
o Hair is as smooth as before the hair color** for a soft touchINFINITE HAIR COLOR POWER
o 44 predictable shades: true neutralizing cool shades, vibrant and luminous warm shades
o Lightens up to 3 levels
o Exceptionally even color from roots to ends
o Sublime shine
o Up to 100% coverage of white hair
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