I admit. I admit! My hair has been a tangled mess lately. I’ve been diving more and more, as I am just about an addicted scuba diver loving the wonders of the underwater landscape and wildlife. I told myself at the beginning that I am going to take care of my really bleached hair and will not let it be exposed to saltwater, but here I am, risking all just to enjoy the thing I really love to do. Oh, my hair is just a tangled mess everytime I ascend to land, and it’s a pain to wash it, being all stiff, tangled, and really dry afterwards. My hair has been poofier than usual and a little bit more damaged, so I have been trying for some ways to prevent further hair damage. Oh, the things you do for love!
Going back, colored hair really requires devotion. You take a step further in changing your hair color – it’s like topping each of your existing hair strands with a fresh coat of paint. If you compare it to a newly painted wall, the painted wall is wiped clean with wet cloth every week or so to remove dust, and the paint won’t really change in color unless it’s light, and will just deteriorate with being exposed to light and with it getting old. With your hair, just look at this – you “paint” your hair, and wash it every single day with shampoo. The hair color ( analogous to “paint” ) will look tired with frequent washings, and the once-bright hair color would turn dull in no time if you keep on shampooing it. The culprit ingredient? Surfactants, or sulfates.
Read up :
L’Oreal Paris proudly presents the all-new Hair Expertise EVER Range, the 100% Sulfate Free Hair Care for colored and over processed hair. Its breakthrough technology responds to the Filipina’s need for a specialized hair care for superior performance. With that said, L’Oreal Paris Hair Expertise EVER is poised to take the Filipina into a whole new level of hair care.
100% Sulfate Free Hair Care
L’Oreal Paris Hair Expertise EVER ranges are made with formulations without the harsh surfactant salts and are 100% free of sulfates. Therefore, the formulation is very apt for sensitive hair. That is why EVER provides a different type of technology: Semi-professional, optimal hair nourishment and protection without the harsh chemicals.
What are sulfates?
Sulfates or commonly known as “surfactants” are shampoos’ main ingredients and are responsible for the foaming and detergent properties. While these are widely used for their foaming and cleansing properties, they are also well known to have a level of harshness to the sensitive skin and hair, specifically stripping off the lipids from the hair surface and its keratin proteins.
EVER is infused with botanical extracts of Rosemary, Mint and Juniper. These natural ingredients are purposely formulated for an invigorating, aroma-therapeutic, sensorial experience. The scent may be well associated with a spa-like indulgence in every bath.
The new L’Oreal Ever line is a sulfate-free system that takes care of colored hair, and damaged hair. The entire line promises gentle love to your hair, with the promise to be gentle on your hair and try to preserve your hair just a little bit longer. Another plus, would be that some people are allergic to sulfates. That’s me, occasionally.
So I was able to try the L’oreal Ever Pure System, designed for colored hair. The green line, called Ever Strong are for damaged or over-processed hair. I’m sharing my thoughts about each of the products I tried :
L’Oreal Ever Pure Moisture Shampoo
I find the L’Oreal Ever Pure Moisture Shampoo okay. I was surprised that for a sulfate-free shampoo, I was still able to gain some lather. Organic shampoos or shampoos devoid of harsh chemicals and preservatives don’t bubble often. This one still gives me that comfortable cleansing base. I mean yes, it’s the stuff that bubbles that are actually harmful, but can you blame me for being accustomed to it since I was a kid? It’s my comfort zone. Bear with me that I feel that my hair is better cleansed with it.
L’Oreal Ever Pure Moisture Conditioner
L’Oreal Ever Pure Moisture Conditioner, I would say, is remarkable. I usually don’t like conditioners because I love masques better. Yep, I use thick, intensive masques as my daily conditioner because my hair is really coarse and thick ( If you should know, it takes three people to iron my hair to do rebonding. hahaha! ). But this? This is great. I was surprised that I didn’t have to take so much conditioner just to de-tangle my hair post-dive. It was really easy to de-tangle it in the shower, and my hair is soft and smooth right after my shower. I feel that my hair is saved, somewhat, by this wonder! It’s a great, great everyday conditioner that can also act as a deep conditioner if you leave it for more than 5 minutes! I love this!
L’Oreal Ever Pure Moisture Masque
As I’ve already found love with L’Oreal Ever Pure Moisture Conditioner, I gave the Ever Pure Moisture Masque a try. This had a thicker consistency than the Moisture Conditioner, and it was also acceptable as a daily conditioner for me. I just kept on alternating between the conditioner and the masque day by day, and I love both! If given a choice on what to buy, I think the masque would have my vote as I find it economical – the masque can be used with less product and give de-tangling, soft-hair results. But what I love about the conditioner is its light consistency and effective conditioning despite its light texture. Ahh! I’m confused. Let me have both!
Well, maybe for those who have really coarse and damaged colored hair – go for the masque for everyday, and for those who have fine-textured hair, go for the conditioner so as not to weigh your hair down!
Overall? I’m totally repurchasing the L’Oreal Ever Pure line over and over again. The price point is not too prohibitive – below 500 PhP per product isn’t that bad, to be able to maintain your colored hair! I would have some bias towards the conditioner and the masque, though, as it’s not everyday I find gems in conditioning products!