ELC 2012 BCA Campaign (PR Visual)

I know nothing about breast cancer. Really.

I don’t have anyone in my family who has had that battle with it, neither do I have any relatives who suffered from it. I don’t have anyone in my immediate circle who has it, who had it, and who battled with it.

But that doesn’t mean that I am not affected.

This is about loss. This is about suffering. This is about our loved ones, and ourselves. No one is safe from it, it’s a random twist of fate to anyone. It’s a matter of life and death, and I care about it. I care about my loved ones. We only live once, and I am determined to cherish my loved ones for as long as I can, be with them as long as I can, and spend more time with them, if I could be able to make that choice.

God bless Evelyn H. Lauder of the Estee Lauder Group of Companies, who has spearheaded, and first launched the Breast Cancer Awareness Campaign on 1992. During that time, 44,000 women in the US were dying from breast cancer, and the condition was something not widely talked about. It was a curse to be suffered alone, no support groups were present at that time. Evelyn Lauder pushed, and pushed to spread awareness about breast cancer, and stress that early detection can save lives. All throughout Evelyn Lauder’s life, until she passed away last November, she used her place in society, being a Lauder, to make breast cancer awareness a worthy cause, and aimed to raise funds for research to find the cure, and prevention for breast cancer.

During the Breast Cancer Awareness 20th Anniversary event last night, I was intently watching the presentation, feeling emotional with Evelyn Lauder’s recorded interviews about breast cancer awareness. One of the things that she said that moved me was, ” Once you see something that needs to be done, you need to do it. Otherwise, it would be a sin.” Another thing that moved me was when she said, “It is one thing to sell perfumes and makeup to customers. It’s another thing to help them live their lives longer.” I was teary eyed towards the end of the presentation. It was her calling. Evelyn Lauder sure knew her place in this world, by knowing how she can save the world, her own way. Her vision was zoomed into something like saving the world, one breast cancer survivor/preventee at a time.

Rovilson Fernandez, a prominent TV celebrity ( remember him? I did his makeup way back! I was too shy to approach him last night though. Haha! ) was able to talk on stage about his mom battling breast cancer. I admire Rovilson’s mom for battling breast cancer in such a brave, brave manner, and keeping herself healthy ( having four opinions from different doctors, just because she didn’t feel alright! ) I admire moms who take an effort for self preservation, and keeping themselves healthy, because she knows how her children love her, and would her to live as long as possible to share a life full of love and happiness. As I quote Rovilson, “Cancer to her was a nuisance. It was in the way of a good family life. She was gonna beat it.”

This October might be Breast Cancer Awareness month, and let it be a reminder for all of us to remind all the women in our lives to have an annual mammogram for early detection. For all those who are facing breast cancer, I urge you to pray, and to keep a positive outlook and promise to beat it. Fight. Fight for you, as you have every right to live, and enjoy a long, healthy life. Fight moreso, for your loved ones who love you so much. Never, ever give up. For those who have a loved one suffering breast cancer, please bring all your energies together and give light to your loved one. Give them light, love, and give them hope. Give them the strength to fight. Fight breast cancer with her together. Fight for life. Fight for the love that you share. Fight being with them tomorrow, and spending beautiful days with them.

It might be October that is Breast Cancer Awareness month, but I know, in my heart, that everyday is a new day that God gives us the chance to live. Waking up is a gift for new experience, new joys, and being with our loved ones. God gave us one life to live, and let us do good in this by trying to live longer, and spreading this information for our loved ones to live longer. Wouldn’t it be great to have a world without breast cancer? Would it be nice to have a long, happy life without loved ones, without this disease causing pain to us, and our loved ones? One day, one day. The world will be breast cancer-free one day, and what can do right now, in our own way, is encourage annual tests for early detection. Let’s follow Evelyn Lauder’s cause, and save the world one breast cancer survivor/preventee at a time.

*Share your milestones at the Estee Lauder Breast Cancer Awareness page! :)

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One Response to “Breast Cancer Awareness Month : Believe in a World Without Breast Cancer”

  1. (October 10th, 2012 at 10:02 am)

    I was waiting for this, Sophie :)

    She’s right .. .” Once you see something that needs to be done, you need to do it. Otherwise, it would be a sin.” This is why I didn’t waste one moment as soon as I discovered that breast lump. It has been 2 months since that day and a lot has happened. I owe it to my family to take care of myself and do what it takes to LIVE. I am truly blessed because mine is early stage breast cancer. God has other plans for me. You’re lucky not to have any history in your family but it’s good that this doesn’t keep you from wanting to be educated.

    Anytime you want to learn, I’m just a holler away.

    God bless you, Sophie and thank you for your prayers!

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