Dove‘s new Glowing Skin campaign has gotten me really intrigued, and in a pleasant mood, as I have noticed before, that most companies would use faces from neighboring Asian countries for their ad campaigns, and their visuals. Now, Dove is making a difference by showcasing true, natural, Filipina beauty.
Ask me who will be shown on the Dove billboards in EDSA Northbound ( Paragon Building ), and EDSA Southbound ( near New Horizon Hotel )? Everyone. Everyone would have the chance to do so! Dove believes that everyone is beautiful, in every way, and everyone must start believing so as confidence begins in self-love, and believing in oneself. Society might dictate what is beautiful, but God is actually a smart creator that he made everyone unique, special, and beautiful. So let that beauty shine from within, and join the Dove Glowing Skin Campaign?
So how? Simply go to Dove Philippines’ Facebook page, and upload your photos! The billboard will feature over 200 women, take note, real women, who exemplify Dove’s real beauty advocacy.
Now, that’s what I call real beauty. No photoshops, no misleading us to be unhappy with ourselves.
It’s just us. Who we simply are. Embrace our beauty.