Make Up For Ever‘s new campaign is definitely interesting, and well, admirable!
Look at the above photo. It was shot, in Paris last December 2010, with the looks conceptualized by Make Up For Ever Creator and Artistic Director, Dany Sanz. No, no retouching or digital editing here, as it was…certified by a notary public!
I was stunned, as in the midst of modern technology, and hyped marketing in the beauty industry, almost every photo is retouched in some way – may it be basic smoothing, or for the more advanced, and high-paid digital retouchers, even sculpting the body, the cheeks, or the arms! Truly, it does not shock me anymore!
With this, I admire Make Up For Ever by creating this campaign, as they prove to us that their HD Invisible CoverFoundation can withstand no retouching, and be HD-ready, and photogenic. And I truly believe them. How so? I use the HD Invisible Cover Foundation myself, for bridal clients, when being photo-ready is everything! I also used this yesterday to achieve a full-coverage TV-ready face, as I guested on a TV show awhile ago ( watch out, I will tell you soon! )
As the camera zooms in, and can be really forgiving as it highlights imperfections, MUFE’s Invisible Cover is a good bet, and one step to feeling safe in front of the camera. Realistically speaking, the model above looks like she has really good, even skin. I’m not really sure, if it would still look as flawless, for those who have really big pores, or have sunk pores/depressed scars. Well, for those problems, it might need the help of a really thick silicone-based primer to even things out! Though for good, even-textured skin, this will really make the skin look like that. I really swear by this product, and though it is a bit expensive than its counterparts in other brands, it really delivers. Trust me on that!