Beautynomics – The Economics of Vanity » Blog Archive » Hair Woes, Here and There, and A Hair Care Brand That Passed The Blind Test?

unhappy with my hair last week. sigh!

Last week, I just realized how much poorly I paid attention to my hair. I just realized how awfully obvious l the my natural color re-growth from my previous light brown hair color, how I had split ends here and there, and how my hair was a little bit dry when I don’t apply hair serums.

When bazaaring takes over my system, I swear, I just forget everything! But looking good is one part of the requirements demanded of me – being a makeup artist, a consultant, and a beauty blogger ( maybe! but you’ll love me no matter what, right? nyahahahaha! ). Okay, so last week, I had the time of my life indulging myself with a good hair coloring session, and my hair re-cut and re-shaped to goodness, and a really luxurious DIY hair spa at home the day after. After all, my hair is my shining glory, and good makeup would not compensate for hopeless looking hair.

With regards to hair care, which brands can we consider the best? In the hair care industry where the most popular thing I hear is “hiyangan lang yan” ( it’s just all about what products your hair resonates with ), but I was just thinking – so, this is all about trial and error? Isn’t there something more scientific, or just close to that? Is there actually an ultimate test on which shampoo is the best?

Based on the results of a study by AC Nielsen, there IS a hair care brand 91% in Asian women want to use again in blind test and also, this brand has 83% Asian women say yes to less split-ends/ 85% for hair fall/88% for smoothness. Thinking about these numbers, these numbers don’t seem divided – they seem to insinuate a majority. That’s quite a heavy claim, don’t you say?

Well, can you take a wild guess on which brand this is? I’m waiting to read if you got it right! If you’re intrigued, go to www.blindtest.com.ph for more details. Stay tuned for my revelation soon!