Beautynomics – The Economics of Vanity » Blog Archive » What’s New : Make Up For Ever HD Invisible Cover Concealer

Admittedly, I have been hooked with Make Up For Ever products ever since I studied in their academy in Singapore. But ultimately, I have become so hooked with their HD line, because the line is truly, truly good. The HD Liquid Foundation is the perfect base, the HD Microfinish Powder gives that impossibly smooth finishing touch to any makeup ( not to mention extremely photogenic ), the HD kabuki brush is simply divine, and I am awaiting to try the HD Elixir to arrive in Asia, as I want to see how it works with wrinkles, fine lines, and dry skin. But even before the HD Elixir is out here, Make Up For Ever launches another excellent addition to their HD line : the HD Invisible Cover Concealer.

HD Invisible Cover Concealer is an oil-free, lightweight liquid concealer with four stand-out
ingredients to cover and conceal while still looking completely natural on skin:

• Extremely Fine Highly Concentrated Pigments wrapped in Amino Acids not only appear
invisible on skin but stay atop the outer layer of skin, rather than sinking into pores
(which can highlight lines rather than hide them).
• Sericite Mica reflects and refracts light to give a “soft focus” effect to the delicate skin
under eyes.
• Fucogel is used to boost skin’s hydration by repairing the balance of water and retaining
moisture throughout the day.
• Silocone Elastomeric Powder gently fills in lines and wrinkles to create a smooth
undereye surface

I love it that they have an applicator that we don’t need brushes to apply the Invisible Cover Concealer, though I would have preferred it to be packaged in a tube, just like Make Up For Ever’s number one ( at least, in my book ) concealer, Perfect Cover, which I so love because of the no-nonsense, instantaneous, long-lasting full coverage even to scars. Maybe if it were packaged in a tube, it would be economical in terms of application.

But still, I am so excited to get my hands on this as I want to see how it covers imperfections, and how it compares to Perfect Cover( a pending review! ).

I shall update with a review a month from now, for I think it’d be launched around late September in Asia ( as I was advised, in Singapore )