This year’s Emmys, I really hope, would turn out the way that they’re saying - with the looks of the stars being “real” and all. I have yet to prove, until we’ve seen it, but if it goes well, alot of people would be inspired to “keep it real” as well. ( and I would stop staring at the Katherine Heigl’s perfect red carpet hair and makeup, again. )
This year, Olay, the official skin care partner for the Emmys, has teamed up with Bruce Grayson, the Makeup Department Head for the 2007 Primetime Emmys. Here’s what he’s got to say about the trends to be expected in this year’s awards,
The Emmys Theme: Keeping it Real!
The Emmys are taking on a whole new look this year. The stage is like
theater in the round and with Idol Ryan Seacrest hosting, it really has
a reality show element. Makeup will reflect that “looking real” style
without appearing over-done.
This Year’s Signature Look: Living in the Moment
Popular reality shows like American Idol and So You Think You Can Dance
are all about living in the moment and looking your best in that moment,
so that’s exactly what we intend to do!
Beauty Trends in Focus: The Lips
This year I predict that the emphasis will be on the lips, rather than
the eyes. Lipstick is back in a big way and I think we’ll be seeing
lots of moisture matte formulas and glossy formulas. Lip stains blotted
down in shades of plum or red will be the “it” colors. But don’t
discount the eyes; they’ll be soft and beautiful, simply framed with
false lashes instead of heavy liner.
The Trend-Setters: It’s a Give-and-Take Relationship
TV and fashion constantly have a tug of war when it comes to trends in
makeup. Sometimes shows like Sex and the City can have a big influence
on the makeup trends that show up on the red carpet. Other times, the
look of flawless skin of a model at a Valentino fashion show or a fresh
faced Idol, like Kelly Clarkson, will set the tone. Personally, I turn
to the fashion runways as well as old fashion books and editorials.
I’ve even drawn inspiration from paintings and women on the street.
Emmys Preparation: The Road to the Red Carpet
I prepare by making sure that the makeup crew has the tools and makeup
supplies they need to get the job done. I’m in close contact with
stylists and publicists so that I know what colors the stars will be
wearing. It’s essential that we’re prepared to touch them up and keep
their look consistent.
Clothing or Makeup: Which Comes First?
Wardrobe always influences makeup, like using matte red lips with a 50s
vintage gown. Sometimes a hair style will force a makeup artist to
choose a single focal point on the face, like the lips, if the hair
style includes bangs that cover the eyes.
The Evening’s Challenge: Live TV
HDTV really changes the way we do makeup for a live broadcast. Live HD
broadcasts require that we make sure that there’s minimal shine coming
off the face. Makeup with to much shimmer or glimmer is distracting and
can look like the sun’s reflection off the ocean. Last minute touch ups
are essential. Shine should be limited to the right places on the face.
I like to call it “strategic shine.”
All-Star Techniques and Must-Have Products
Thin translucent foundations and powders that allow natural even skin
tone to be seen are key. Blotting papers to take down shine are a great
alternative to power build-up, and Kleenex on-hand for the occasional
teary eye are a must. I always keep cream blush nearby because it
blends right into the skin and looks natural, along with false lashes to
frame the eyes without using liner.
Wow , that sounded really simple! With the trends laid down , I would want to watch the Emmys to know if it is for “real.”. The product that Olay would be highlighting for this event would be their Olay Definity Eye Illuminator , and that really makes sense. Hollywood stars, are just like us ( yes!! compared! haha kidding! ), are stressed sometimes, and lack sleep. The eye cream is one of the most underrated items in the vanity kit - it keeps eyes hydrated and young while it could, and during emergency situations, it could illuminate it temporarily while nourishing it to give it a good long-term effect.
Whew, this entry just made me reach for my eye cream.
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