Beautynomics – The Economics of Vanity » Blog Archive » Unwrinkle Your Eyes With …Venom!

I’ve been reading and hearing all the buzz that snake venom is actually a certain Hollywood star’s beauty secret! Well, at first, I got scared because heck, that’s poison in your skin, isn’t that fatal?

Good thing that I was able to read some literature that somehow enlightened me – it’s not really snake venom after all! It’s called SYN-Nake ! ( synthetic ).Scientists have found the beauty of snake venom – its paralytic effects, that is, and incorporated it to a beauty product!

A new product from Peter Thomas Roth called Unwrinkle, is made specially for the eye area. The eye area is the most delicate part of our face, and has got the thinnest skin in the facial area. You just dont know, but when you unconsciously rub your eyes out from irritation, and you neglect applying some eye cream in your earlier years, you risk the eyes to look wrinkled in the long run, and boy, it is really the first to show! I would really cry on the day that I get crow’s feet! ( that explains my obsessive anti-aging routine? )

For the beauty geeks like me, here’s some scientific literature about the new SYN-AKE technology:

To relax wrinkles, smooth skin and target wrinkle-formation mechanisms with maximum effectiveness: 4% SYNÂ®-AKE, a synthetic neuropeptide that mimics the paralytic effects of an enzyme found in the venom of the Brazilian Temple Viper snake, helps block neuromuscular contractions. A potent neuropeptide cocktail of 10% SNAP-8, to reduce the depth of wrinkles caused by facial contractions, plus 3% ArgireleneÂ® to inhibit line-inducing muscle contractions, prevents the formation of future lines and wrinkles for the ultimate in skin-smoothing.

To plump skin: 3% SYNÂ®-COLL â€“ a small peptide that mimicâ€™s the bodyâ€™s natural collagen production mechanisms â€“ boosts collagen and elastin synthesis for improved elasticity and hydration. 3% Matrixylâ„¢ 3000, a collagen boosting dual peptide, softens and smoothes skin. Combined, they help reduce the appearance of fine lines, crowsâ€™ feet and deeper wrinkles to restore fuller, more youthful plumpness to the eye area.

Boy, believe it or not, those were music to my ears! In layman’s term, SYN-Ake helps relax the wrinkles, which are supposedly “muscles that contracted.” and prevents further “contractions” that would lead to wrinkling. SYN-COLL on the other hand, makes skin more soft, supple and hydrated, that makes wrinkles less visible and noticeable. Wrinkles are often associated with dry skin, and making skin look fresh and supple is just the opposite of looking old!

So, how about some venom for anti-aging?

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